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Empowering customers success through HR digital transformation during their Cloud Journey

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Sorin SIGHINAŞ has been working in IT and Banking industry for more than 7 years where he has followed the footsteps of a customer journey from customer perspective as a HR professional up to Customer Success Manager at Oracle Corporation covering Human Capital Management Cloud solution for EMEA region.

His passion for Ireland started with Irish Dancing where he has learned from top Irish Dance Teachers and Performers form the famous Riverdance and Lord of the Dance Shows. In the 10 years journey with Irish Dancing, Sorin has had the opportunity to travel to competitions and shows in Europe and Dublin - Ireland and represent Romania for the first time at the World Irish Dancing Championship in Belfast 2012.

In the first 8 years acting as Vice President for Irish Way Dance Association, he has actively promoted Irish Dance and Culture through Irish Dancing workshops and performances in multiple cities of Romania. He has had the honor of working on cultural projects with Irish Embassy in Bucharest and with RIBA where he has started to fell more and more Irish.

Nevertheless, he is a eCommerce enthusiast and has a focus on the new emerging digital technologies and how easily Start-ups can serve remotely Global Markets, therefore he is coming with lots of enthusiasm towards the business value that RIBA can offer Romania and Ireland Business Communities.

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